Nachrowi 2006 Pembangunan Ekonomi Daftar Pustaka

Nachrowi 2006 Pembangunan Ekonomi Daftar Pustaka

DAFTAR PUSTAKA MAKALAH EKONOMI
Abidin, Miranty. 2006. “CSR di Indonesia” Dalam MIX III (10):17. Jakarta.

Amine, A. 1998, “Consumers’ true brand loyalty: the cardinal role of commitment”, Journal of Strategic Marketing, Vol. six No. 4, pp. 305-19.

Anonim. 2007. Wall’s Berbagi 1000 Kebaikan Bersama Viennetta Kurma: Kepedulian Terhadap Pendidikan Anak Bangsa. www.unilever.com. Diakses dari cyberspace tanggal 28 Februari 2008


2007. Crusade Related Marketing sebagai Bagian dari CSR. Blog: http://world wide web.pewarta-kabarindonesia.blogspot.com. Diakses dari cyberspace tanggal 28 Februari 2008.

Assael, Henry. 1998. Consumer Behavior and Marketing Activeness. Sixth edition. South-Western Collage Publishing. New York.

Barone, M.J., Miyazaki, A.D. dan Taylor, 1000.A. 2000. “The influence of cause-related marketing on consumer choice: does ane skillful turn deserve another?”, Journal of the University of Marketing Science, Vol. 28 No. two, pp. 248-62.

Becker-Olsen, Karen L, B, Andrew Cudmore, dan Ronald Paul Hill. 2006. “The Touch of Perceived Corporate Social Responsibility on Consumer Behavior”. Periodical of Business concern Research. Vol. 59 no 1. pp 46-53.

Belch, Yard.Eastward. dan Michael A. Discharge. 2004. Advertising and Promotion: An Integrated Marketing Advice Perspective. 6th Ed. New York: McGraw Hill

Brink, Douwe, Gaby Odekerken-Schro¨der dan Pieter Pauwels. 2006. “The effect of strategic and tactical cause-related marketing on consumers’brand loyalty”. Periodical of Consumer Marketing. Vol 23. No. 1 pp fifteen-25.

Chandon, P, Wansink B, dan Laurent G. 2000. “A Benefit Congruency Framework of Sales Promotion Effectiveness”. Journal of Academy of Marketing Science. Vol 64 (October), pp 65-81.

Cooper, D.R. dan Schindler P.South. 2006. Business organisation Enquiry Methods, Ninth Edition, Mc Graw-Hill.

Creyer, East.H. dan Ross, Jr. W.T. 1997. “The influence of business firm behavior on purchase intention: do consumers really care about business concern ethics?”, Journal of Consumer Marketing, Vol. fourteen No. 6, pp. 421-32.

Baca :   Ekonomi Pembangunan Konsentrasi Ekonomi Kependudukan

De Wulf, K, Odekerken-Schroder, 1000.J. dan Iacobucci, D. 2001. “Investments in consumer relationships: a crosscountry and cantankerous-industry exploration”, Journal of Marketing, Vol. 65 No. 4, pp. 33-50.

Dharmmesta, B.Due south. 1999. “Loyalitas Pelanggan: Sebuah Kajian Konseptual sebagai Panduan bagi Peneliti”, Jurnal Ekonomi dan Bisnis Indonesia, Vol.fourteen, No.iii, Juli, h.73-88.

Drumwright, M.E. 1996, “Company advertizing with a social dimension: the role of noneconomic criteria”, Journal of Marketing, Vol. sixty No. iv, pp. 71-87.

Ellen, P.Southward., Mohr, L.A. dan Webb, D.J. 2000, “Charitable programs and the retailer: practise they mix?”, Journal of Retailing, Vol. 76 No. three, pp. 393-406.

Endacott, R,W,J, 2004. Consumers and CRM: a national and globar perspective. Periodical of Consumer Marketing. Vol 21, pp 183-189.

Pilus, J.F, Bush, R.P dan Ortinau, D.J. 2000. Marketing Research: A Practical Approach for the New Millenium. Boston: Irwin McGraw-Hill.

Hawkins, Del, Mothersbaugh, David, Best, Robert. 2007. Consumer Behavior: Edifice Marketing Strategy. 10th Edition. Mcgraw-Hill.

Hendriani, Lis. 2006. “CSR Untuk Kemaslahatan Perusahaan Juga”. Dalam MIX III (10) :18-23. Jakarta.

Kiroyan, Noke. 2006. “CSR Harus Diregulasi?: Dalam SWA XXII (17):24. Dki jakarta

Kottler, Philip dan Keller, Kevin Lane. 2006. Principles of Marketing. twelfth Ed. New Bailiwick of jersey : Pearson Prentice Hall.


dan Lee, Nancy. 2005. Corporate Social Responsibility: Doing the Nigh Practiced for Your Visitor and Your Cause. John Wiley & Sons Inc. Hoboken New Jersey, 2005.

Kuncoro, Mudrajad. 2003, “Metode Riset Untuk Bisnis dan Ekonomi”, Erlangga, Djakarta.

McAlister, D.T. dan Ferrell, L. 2002. “The office of strategic philanthropy in marketing strategy”, European Journal of Marketing, Vol. 36 Nos 5/6, pp. 689-705.

Macleod, Due south. 2001, “Why worry about CSR?”, Strategic Advice Management, Vol. 5 No. 5, pp. 8-9.

Maignan, Isabelle dan O, C. Ferrel, 2004. “Corporate Social Responsibility and Marketing: An Integrative Framework”. Journal of the Academy of Marketing Science. Vol.32 No. 1 pp iii-19.

Baca :   Indonesia Harus Membangun Relasi Ekonomi Bilateral

Menon, Satya dan Khan. Barbara. 2003. “Corporate Sponsorship of Philanthropic Activities : When Exercise They Impact Perception of Sponsor Make”. Periodical of Consumer Psychology. Vol. 13 No.3 pp 316 – 327.

Miller, B.A. 2002, “Social initiatives can boost loyalty”, Marketing News, Vol. 36 No. 21, pp. xiv-fifteen.

Mohr, L.A., Webb, D.J. dan Harris, M.E. 2001, “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on ownership behavior”, Journal of Consumer Affairs, Vol. 35 No. i, pp. 45-72.

Nilsson, Christoffer dan Rahmani, Shadi. 2007. Crusade Related Marketing: From Swedish Retail Perspective. Bachelor Thesis Marketing. Department of Business Administration and Social Sciences Partitioning of Industrial Marketing and due east-commerce. Lulea University of Technology. Sweden.

Polonski, Thou dan Speed, R, 2001. Linking sponsorship and crusade-related marketing. European Journal of Marketing, Vol. 35 Nos 11/12, pp. 1361-1395.

Pracejus, J.W. dan Olsen, G.D. 2004, “The office of make/ cause fit in the effectiveness of cause-related marketing campaigns”, Journal of Business Research, Vol. 57, pp. 635-forty

Quester, P dan Lim, A.L. 2003. “Product involvement/brand loyalty: is in that location a link?” Periodical of Product and Brand Management. Vol 12. No.ane pp 22-38.

Santoso, Singgih dan Tciptono, Fandi. 2001. Riset Pemasaran: Konsep dan Aplikasi dengan SPSS. Elex Media Komputindo. Djakarta.

Sekaran, Uma. 2003. Inquiry Methods for Business organisation: A Skill Building Approach. 4th ed. USA : John Wiley & Sons Inc

Sen, Due south. dan Bhattacharya, C.B. 2001, “Does doing good e’er atomic number 82 to doing meliorate? Consumer reactions to corporate social responsibleness”, Journal of Marketing Inquiry, Vol. 38 No. 2, pp. 225-43.

Strahilevitz, G. dan Myers, J.One thousand. 1998, “Donations to charity as buy incentives: how well they work may depend on what yous are trying to sell”, Journal of Consumer Research, Vol. 24 No. iv, pp. 434-46.

Baca :   Rpp Pertumbuhan Dan Pembangunan Ekonomi K13 Sma Lengkap

Sugiyono. 2003. Statistik untuk Penelitian, Edisi Kelima, CV. Alfabet, Bandung.

Sumardy, 2006. “Branded CSR”. Dalam MIX III (10) : 14-16. Jakarta.

Sundar, Due south. 2007, Cause related marketing: Tactic or Strategy? International Marketing Conference on Marketing and Strategy. IIMK, pp 207-214.

Susanto, A.B. 2007. Corporate Social Responsibility. The Jakarta Consulting Group Partner In Modify. Jakarta.

Traylor, Marking. 1981. “Product Involvement and Brand Commitment”. Journal of Advertising Research, Vol. 21 No.vi, pp.51-56.

Till, B.D. dan Nowak, L.I. 2000, “Toward effective use of cause-related marketing alliances”, Periodical of Product & Brand Management, Vol. 9 No. 7, pp. 472-84

Varadarajan, P.R. dan Menon, A. 1988, “Cause-related marketing: a coalignment of marketing strategy and corporate philanthropy”, Journal of Marketing, Vol. 52 No. 3, pp. 58-74.

Webb, D.J. dan Mohr, L.A. 1998. “A typology of consumer responses to cause-related marketing: from skeptics to socially concerned”, Periodical of Public Policy & Marketing, Vol. 17 No. 2, pp. 226-38.

Welsh, J.C. 1999, “Skillful cause, expert business”, Harvard Business Review, Vol. 77 No. v, pp. 21-4.

Westberg, Kate dan Nigel Pope. 2004 “An Examination Of Crusade-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values”. Briefing: Social, Not-for-Profit and Political Marketing.

Wood, 50, One thousand. 2004. “Dimensions of brand purchasing behavior: consumer in the 18-24 age group ” Journal of consumer behavior vol iv, pp ix-24.

Wymer, Walter dan Adrian Sergeant. 2006. “Insight from a review of the literature on cause marketing” International Review on Public and Not Profit Marketing, vol. iii, no 1 (June 2006), pp. 9-21.

Nachrowi 2006 Pembangunan Ekonomi Daftar Pustaka

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